Carrefour and Publicis are launching a joint venture to capitalize on the growing retail media market in Continental Europe and Latin America.
Target Information
Carrefour and Publicis have announced their intention to form a joint venture focused on the rapidly growing retail media market in Continental Europe and Latin America. This joint venture aims to leverage each company's strengths to create a comprehensive retail media platform that will revolutionize advertising in the grocery sector.
Carrefour has been a pioneer in the retail media space, launching Carrefour Links, their data-driven advertising platform that optimizes retailer-consumer interactions. With access to significant transaction data and a large customer base, Carrefour aims to enhance the retail media experience across its operational regions.
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Industry Overview
The retail media sector has witnessed exponential growth, fundamentally altering the advertising landscape. In the United States, it is projected to overtake traditional television advertising within the
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