bValue Growth has invested in Sportano, a rapidly expanding sports e-commerce platform in Europe, to support its ambitious growth plans and further digitization efforts.

Information on the Target

Sportano is a rapidly growing sports e-commerce platform that has made significant strides since its inception in early 2022. The company has expanded its operations to 12 countries across Europe, including Poland, Germany, Czechia, Slovakia, Austria, Greece, Bulgaria, Hungary, Romania, Lithuania, Ukraine, and Italy. In 2022, Sportano reported revenues of PLN 52.1 million, and this figure surged to an impressive PLN 188 million in 2023. The company is targeting revenues exceeding PLN 300 million for the current year and is on track to achieve profitability with expectations of net profit by 2025.

Industry Overview in the Target’s Specific Country

The sports e-commerce industry in Europe has seen a substantial transformation over the recent years, fueled by the increasing popularity of sports and fitness among consumers. The prevalence of online shopping has also made it easier for consumers to access a wide range of sports products. The demand for branded athletic gear continues to rise, particularly as individuals seek quality and performance in their sports apparel and equipment.

In Poland, the sports industry remains vibrant, characterized by a diverse mixture of local and international players. The growth of digital platforms has allowed startups like Sportano to gain traction, provid