La Maison Pierre Hermé has partnered with Butler Industries as a majority shareholder to further enhance its growth and expansion opportunities in the premium pastry market.

Target Information

La Maison Pierre Hermé, renowned for its premium pastries and especially its macarons, has restructured its capital by partnering with Butler Industries as the majority shareholder. Founded in 1997, the company has experienced significant growth, particularly in Asia, where it generates nearly 40% of its revenue. Currently, it operates approximately 60 retail outlets, mainly located in France, Germany, the United Kingdom, and Asian markets, and is approaching a revenue milestone of €100 million, up from €50 million in 2015.

Employing nearly 500 staff, the company plans to continue expanding its presence both domestically and internationally. Key growth strategies include focusing on expanding in train stations and airports, exploring partnerships with luxury hotels, and enhancing online sales, which have tripled since the onset of the COVID-19 pandemic.

Industry Overview

The premium pastry industry in France, where Pierre Hermé operates, is well-established and characterized by a fierce competition made up of both local artisanal shops and larger brands. France is recognized globally f

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Butler Industries

invested in

Pierre Hermé

in 2021

in a Late-Stage VC deal

Disclosed details

Revenue: $108M

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