Brynwood Partners VI L.P. is set to acquire a controlling stake in the Back to Nature brand through a joint venture with Kraft Foods to leverage growth opportunities in the natural foods sector.

Information on the Target

The Back to Nature brand is recognized for its commitment to providing high-quality, all-natural food products. Known for its range of snacks and meals, the brand has cultivated a loyal customer base that values healthy and sustainable eating options. Back to Nature's offerings are available in various retail outlets, making them accessible to a broad audience seeking nutritious food alternatives.

Through innovative recipes and a dedication to using wholesome ingredients, Back to Nature has established itself as a notable player in the natural foods sector. Its product line resonates with consumers prioritizing health, wellness, and environmental sustainability.

Industry Overview in the Target's Specific Country

The natural foods industry has seen significant growth in recent years, driven by changing consumer preferences towards healthier food options. In the United States, this trend has been accompanie