Bridor has acquired Panidor, a leading Portuguese frozen bakery company, to enhance its product offerings and expand its market presence.

Information on the Target

Bridor has recently acquired Panidor, a prominent player in the frozen bakery and pastry sector in Portugal. Established in the 1990s, Panidor is renowned for producing a variety of baked goods, including breads, pastries, and the iconic Pastel de Nata, upholding the same principles of craftsmanship, quality, and innovation that define Bridor's brand ethos.

This acquisition not only enhances Bridor's existing product lineup but also aligns with its mission to offer high-quality products that embody the diverse baking cultures from around the globe. Philippe Morin, General Manager of Bridor, emphasized the significance of this union in promoting traditional Portuguese culinary heritage.

Industry Overview in Portugal

Portugal's bakery and pastry industry is rich in tradition, highlighted by the world-famous Pastel de Nata, which dates back to 1837 when it was first created by monks at the Jeró