Target Information

Uberall is a premier SaaS platform specializing in 'Near Me' customer experiences, headquartered in Berlin, Germany. Established in 2013 by co-founders David Federhen and Florian Hübner, Uberall has evolved into a leader in location marketing and analytics, serving thousands of clients, including over 600 prominent global enterprises across Europe, North America, and Asia.

The company has demonstrated impressive growth, achieving a 60% compound annual growth rate (CAGR) in annual recurring revenue (ARR) from fiscal years 2017 to 2020. With a presence in six countries and a workforce of approximately 300 employees, Uberall is strategically positioned to leverage its innovative solutions to enhance businesses' online visibility and drive offline sales.

Industry Overview in Germany

The SaaS industry in Germany has gained significant momentum, driven by the increasing demand for digital transformation across various sectors. Notably, the pandemic accelerated the shift towards online services, encouraging companies to adopt technology solutions that facilitate improved customer engagement and experience.

Germany serves as a central hub for technological innovation in Europe, attracting numerous startups and established firms looking to capitalize on the growing digital landscape. The competitive environment has fostered collaboration and partnerships among businesses, resulting in a vibrant ecosystem that supports both growth and innovation.

The rise of local marketing solutions reflects the broader trends in consumer behavior, particularly the preference for personalized and location-based services. As more businesses recognize the importance of capturing local audiences, the demand for comprehensive location-based marketing platforms like Uberall continues to expand, providing significant opportunities for growth.

Rationale Behind the Deal

This latest funding round, totaling $115 million in Series C investment led by Bregal Milestone, is aimed at bolstering Uberall's product innovation and supporting the company's growth strategy. The capital infusion will facilitate the development of state-of-the-art solutions to further enhance the customer experience throughout the 'Near Me' journey.

Moreover, the deal allows Uberall to consolidate its leadership in the European market while also eyeing global expansion, particularly in regions such as North America and Asia, where demand for their services is on the rise.

Investor Information

Bregal Milestone is a noted European growth capital firm known for investing in high-potential technology companies. By providing both capital and strategic support, Bregal Milestone aims to accelerate the growth trajectory of its portfolio companies, including Uberall.

The team at Bregal Milestone, led by Managing Partner Cyrus Shey, brings a wealth of experience and a robust understanding of the technology landscape, making them well-equipped to assist Uberall in achieving its ambitious goals of scaling operations and enhancing its product offerings.

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In the opinion of industry experts, this investment could prove to be a strategic move for both Bregal Milestone and Uberall. Given Uberall's solid growth metrics and leading market position, the funding will likely catalyze further innovations and strengthen its competitive edge amidst a rapidly evolving market landscape.

Furthermore, Bregal Milestone's experience in scaling technology companies aligns well with Uberall's objectives, suggesting that this partnership is poised for success. The emphasis on product development and expansion into new markets positions Uberall for sustained growth, especially in a post-pandemic world where online-to-offline interactions are paramount.

However, as with any investment, there are inherent risks, particularly concerning market competition and potential economic downturns. Nevertheless, Uberall's track record and the increasing relevance of location-based services provide a strong foundation for future growth prospects, indicating a positive outlook for the investment.

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