Brabbler AG has acquired Deutsche Post's secure messaging service SIMSme to enhance its position in the growing B2B communication market.

Information on the Target

Brabbler AG has acquired SIMSme, the secure messaging service owned by Deutsche Post AG. As a pivotal player in the B2B communication landscape, SIMSme is distinguished by its compliance with data protection regulations such as DSGVO, positioning it as a top choice for businesses seeking secure communication solutions. This acquisition targets the growing demand for privacy-centric communication tools amidst increasing cybersecurity concerns.

SIMSme appeals to a wide range of clients, including businesses and public authorities, offering features that prioritize users' privacy and adhere to stringent data protection standards. Under the ownership of Brabbler AG, SIMSme is expected to enhance its service offerings by integrating with Brabbler's existing communication platform, ginlo, which emphasizes both user privacy and business confidentiality.

Industry Overview in Germany

The demand for secure messaging services has sharply intensified in Germany, reflected by the statistic that 57% of companies regard such tools as critical to their success. A significant portion of executives—40%—also cites