Boat International Media has acquired Boating Communications Ltd, publisher of International Boat Industry (IBI), to strengthen its B2B market presence and enhance data-driven services.

Target Information

Boating Communications Ltd, the parent company of International Boat Industry (IBI), has been a prominent figure in the boating industry since its establishment in 1968. IBI magazine has gained recognition as the leading publication for the volume boat sector, providing essential insights and information to professionals and stakeholders. The publication's reputation is further bolstered by its market intelligence platform, IBI Plus, which enhances its digital channels and event offerings.

The strategic acquisition by Boat International Media (BOAT) positions IBI to leverage its established presence and expertise, while expanding BOAT's influence in the B2B market segment. Under the terms of the deal, several key members of the management team, including executive chairman Nick Hopkinson, will continue with the organization, ensuring a seamless transition and sustained operational continuity.

Industry Overview

The boating industry has seen substantial growth in recent years, fueled by increasing consumer interest in leisure activities on the water. In particular, the superyacht sector has experienced a signi