Lighthouse has acquired The Hotels Network to integrate their AI-driven marketing technology with its commercial intelligence platform, enhancing direct booking capabilities for hotels.

Information on the Target

Lighthouse, a premier commercial platform for the travel and hospitality industry, announced its acquisition of The Hotels Network, a frontrunner in marketing personalization technology. This strategic acquisition aims to merge Lighthouse's extensive commercial intelligence platform with The Hotels Network's AI-driven marketing solutions, enhancing direct channel growth for hotels.

The Hotels Network, established in 2015, has established itself as a trusted partner for over 20,000 hotels in more than 100 countries, including esteemed brands like Minor Hotels, One&Only Resorts, H World International, and Preferred Hotels & Resorts. The company is recognized for delivering significant results, with an average uplift of 32% in direct bookings for its hotel clients.

Industry Overview

In recent years, the hospitality sector has experienced significant transformation driven by technology. Data analytics and personalization have become essential components of hotel marketing strategies, as businesses strive