BlueSun has acquired 100% of fit GmbH, enhancing its leadership in the European cleaning products market while emphasizing sustainability and innovation.

Target Information

BlueSun has acquired 100% ownership of fit GmbH, a prominent German company specializing in the manufacturing and marketing of cleaning products and personal care items. Renowned for its leading brands such as Kuschelweich, fit, and MuM, fit GmbH is recognized for its commitment to innovation and sustainability. With this acquisition, BlueSun aims to solidify its leadership position in the European detergent market while expanding its portfolio in kitchen and personal care categories.

Founded in Zittau, Germany, fit GmbH operates a state-of-the-art production facility spanning over 200,000 square meters. This location adds to BlueSun's existing production sites in Mataró (Barcelona) and Alcalá de Guadaíra (Sevilla), enabling the group to operate three strategically situated industrial centers across Europe. The acquisition enhances BlueSun's production capabilities and logistical efficiency, allowing the group to serve over 40 international markets.

Industry Overview in Germany

The German market is one of the largest in Europe for cleaning and personal care products, characterized by robust demand and a strong emphasis on innovation. Companies in this sector are continually challenged