Bluegem Capital Partners acquired a 70% stake in Ecooking, a rapidly growing Danish skincare company known for its natural and effective products, aiming to leverage its expertise for further growth.

Information on the Target

On March 30, 2021, Bluegem Capital Partners acquired a 70% stake in Ecooking and House of Cosmetics, one of the fastest-growing skincare companies in Denmark. Ecooking was established five years ago by Tina Søgaard, who initially created skincare products in her kitchen as a personal coping mechanism. With an exceptional talent for identifying and combining natural substances and fragrances, Tina's formulations quickly gained popularity among her friends, prompting her to turn her passion into a business.

The Ecooking brand is built on a straightforward yet effective philosophy: to offer products that deliver genuine results while minimizing unnecessary and non-natural ingredients. Each product is clearly labeled according to its function, and all ingredients are transparently listed on fully recyclable packaging. Ecooking's commitment to effectiveness and environmental responsibility has led to significant revenue growth, achieving DKK 130 million in 2020, up from DKK 77 million in the previous year, with management forecasting a 50% revenue increase in the current year.

Industry Overview in Denmark

The skincare industry in Denmark has seen robust growth, driven by a rising consumer preference for natural and sustainable products. As consumers become increasingly aware of the ingredien