General Atlantic has acquired a majority stake in Joe & The Juice for an implied equity value of $641 million, enhancing its commitment to expanding the health-focused coffee shop chain's global footprint.

Overview of the Deal

General Atlantic announced on November 13, 2023, its strategic decision to strengthen its partnership with Joe & The Juice, a health-oriented coffee shop chain, by acquiring a majority stake. This acquisition entails purchasing all shares held by Valdeo Partners, marking their complete exit from the company. This move deepens General Atlantic's involvement, building on their initial minority investment made in 2016. The acquisition aligns with the firm’s existing portfolio, which includes other lifestyle brands such as Gympass, BuzzFeed, and European Wax Center.

Target Company Information

Joe & The Juice is a Danish juice bar chain founded in 2002 and headquartered in Copenhagen. The company is renowned for its modern ambiance, offering a variety of freshly pressed juices, smoothies, and light food options. It operates approximately 360 stores worldwide, an increase from 175 locations in 2016, and is dedicated to promoting health-conscious choices. Joe & The Juice also sells coffee capsules, apparel, and other merchandise through its online platform.

Industry Overview in Denmark

The health and wellness industry in Denmark has experienced significant growth, driven by a rising consumer preference for healthy lifestyles and organic products. This market is characterized by a strong focus on sustainability, which has led consumers to se