Better Ventures has invested in Everdrop, a sustainable cleaning products brand, aiming to support purpose-driven entrepreneurs in Germany's rapidly growing eco-friendly market.

Target Information

The target of this investment initiative is Everdrop, a sustainable direct-to-consumer brand that specializes in the development and sale of eco-friendly cleaning products. Founded with a commitment to reducing plastic waste and limiting CO2 emissions, Everdrop aims to revolutionize household cleaning by offering environmentally responsible alternatives. The founders, Chris, Daniel, and David, have expressed a strong dedication to sustainability and innovative product development, making them an ideal fit for Better Ventures' investment philosophy.

Industry Overview in Germany

Germany has long been recognized as a leader in environmental sustainability and innovation. In recent years, there has been a significant shift toward eco-conscious consumerism, leading to a booming market for sustainable products across various sectors, including household goods. According to recent market research, the demand for sustainable cleaning products has surged, as more consumers prioritize health and environmental impact in their purchasing decisions.

The cleaning products industry in Germany is seeing a notable evolution, with traditional brands adapting to meet the increasing consumer demand for eco-friendly and sustainable options. This trend is spurred by growing awareness aroun