Beretta Group has acquired the remaining 50% share of Piatti Freschi Italia from Fleury Michon, aiming to strengthen its position in the Italian ready meals market.
Target Information
Beretta Group has successfully acquired the remaining 50% share of Piatti Freschi Italia from the Fleury Michon Group. Established in 2002, Piatti Freschi Italia originated as a joint venture between Beretta Group and the French company, Fleury Michon. The firm specializes in the production of ready meals, offering a diverse assortment of fresh meal options and snacks under its renowned brands, Viva la Mamma and Vogliazzi.
Industry Overview in Italy
The Italian ready meals market has been witnessing robust growth in recent years, driven by changing consumer lifestyles and increased demand for convenience food. With a bustling culinary tradition, Italy offers a unique landscape for ready meals, where consumers seek quality, freshness, and authentic flavors in their food choices.
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Moreover, the trend towards health-conscious eating has further propelled the industry, as manufacturers adapt to meet evolving consumer preferences by incorporating fresh ingredients and w
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