Information on the target
iDoo Tech S.L. is a B2B Apple Authorized Reseller based in Zaragoza, Spain, with additional branches in Madrid and Barcelona. Founded just two-and-a-half years ago, the company has quickly established itself in the market, achieving revenues of 6.4 million euros in the 2023 fiscal year. The company employs a dedicated team of 13 professionals who are committed to delivering high-quality services and products to their clients.
Under the leadership of Managing Director Rafa Cayuelas, who brings over 30 years of experience in the sale of Apple products, iDoo Tech is poised for continued growth. Cayuelas previously served as the Managing Director and co-owner of K-tuin, the largest Apple reseller in Spain, and will continue to lead iDoo Tech as it operates as an independent brand within the Bechtle Group.
Industry overview in the target’s specific country
The Spanish technology market has been experiencing significant growth, particularly in the B2B sector, driven by increasing demand for innovative IT solutions and digital transformation initiatives among businesses. The adoption of Apple products in the corporate environment has been on the rise, as companies seek reliable and user-friendly technology to enhance productivity and collaboration.
As a result, the market for Apple Authorized Resellers has become increasingly competitive, with firms vying to provide comprehensive solutions that include not only hardware sales but also consulting, training, and support services. The presence of established players like Bechtle, along with emerging resellers, has contributed to a dynamic landscape where customer service and expertise are paramount.
Furthermore, the Spanish government has been promoting digitalization through various initiatives, which has further fueled the demand for technology solutions. This supportive environment presents a favorable backdrop for companies like iDoo Tech, which are well-positioned to capitalize on the growing need for Apple products and services in the B2B sector.
The rationale behind the deal The acquisition of iDoo Tech by Bechtle represents a strategic move to enhance its presence in the Spanish market and expand its Apple produc…