Information on the target
Banyan Group has announced its acquisition of Newmark Hotels & Reserves, a strategic move that adds 26 hotels, lodges, and reserves across seven African countries to its portfolio. Newmark, headquartered in Cape Town, is recognized for its deep regional expertise in urban, nature, and wildlife hospitality. This acquisition will enhance Banyan Group's scale and nature-based hospitality platform in one of the world's fastest-growing tourism regions.
The partnership allows Newmark to retain its brand identity, teams, and local operating approach, which are critical for maintaining the deep market knowledge and relationships that have contributed to its success. With this acquisition, Banyan Group's portfolio will expand to nearly 130 hotels, resorts, and reserves, along with over 30 branded residences and 140 spas and galleries across 28 countries.
Industry overview in the target’s specific country
The Hotels & Motels industry in Africa is experiencing significant growth, driven by an increase in international tourist arrivals and a burgeoning middle class seeking travel experiences. In 2025, Africa welcomed 81 million international tourists, marking an 8% year-on-year increase, the strongest growth among global regions according to UN Tourism. This trend is expected to continue, with the World Travel & Tourism Council (WTTC) projecting a 5.4% growth in the region's Travel & Tourism economy in 2026.
Countries like South Africa, Namibia, and Tanzania are at the forefront of this growth, offering diverse attractions ranging from wildlife safaris to cultural experiences. The Hotels & Motels sector is adapting to meet the demands of modern travelers, focusing on sustainability, unique local experiences, and wellness offerings. The rise of eco-tourism and responsible travel has also influenced the industry, with many establishments prioritizing conservation and community engagement.
In South Africa, the industry is characterized by a mix of luxury lodges, boutique hotels, and large chains, catering to both domestic and international tourists. The country's rich biodiversity and cultural heritage make it a prime destination for nature-based and wildlife tourism. Additionally, the hospitality sector is increasingly leveraging technology to enhance guest experiences, from online booking systems to personalized services.
As the industry evolves, partnerships like that of Banyan Group and Newmark are crucial for expanding market reach and enhancing operational capabilities. The collaborati…