B&B HOTELS has secured a partnership with Meridia to develop budget hotels with high ESG standards in Spain, backed by a 200 million euro investment.

Information on the Target

B&B HOTELS is a prominent hotel group known for offering cozy, functional, and design-oriented accommodations that prioritize environmental respect. The company is committed to enhancing guest experiences while adhering to high Environmental, Social, and Governance (ESG) standards. With a focus on sustainability, B&B HOTELS aims to expand its footprint in Europe, particularly in the Iberian Peninsula.

Currently, B&B HOTELS operates 45 hotels in Spain and 11 in Portugal, totaling over 5,000 rooms. The organization is poised for significant growth in the Iberian market, leveraging partnerships to scale its operations further while upholding its commitment to sustainability and quality.

Industry Overview in Spain

The hotel industry in Spain has shown resilience, recovering steadily post-pandemic, attracting both domestic and international tourists. The demand for budget accommodation with high serv