Target Company Overview

Founded in 2007 in Gouesnou (29), 3D Marine specializes in the design and sale of boats targeting both private and professional customers. The company operates notable brands such as 3D Tender, which focuses on rigid inflatables and tenders, and 3D Craft, which specializes in pilothouse boats.

Over a span of fifteen years, 3D Marine has established a solid reputation in a competitive market due to its commitment to quality and competitive pricing, offering products that are significantly more affordable than equivalent offerings from competitors. This advantageous cost-to-quality ratio is attributed to a simple yet effective design approach, enabling the company to provide robust and cost-effective products.

Industry Overview in France

The maritime industry in France is characterized by diversity and dynamism, with a wide array of companies engaged in boat manufacturing, sales, and servicing. The market has been resilient, showing consistent growth driven by factors such as increasing leisure activities along the extensive French coastline and a growing interest in nautical sports.

In recent years, the demand for recreational boating has surged, encouraging manufacturers to innovate and expand their product lines. French consumers are increasingly looking for high-quality vessels that offer good value, which has further stimulated competition among existing players in the market.

Internationally, France stands out as a key player in the maritime industry, with numerous companies exporting their products. The country’s strategic location and established manufacturing capabilities make it an attractive base for both local and international operations.

Despite global economic uncertainties, the maritime sector in France remains optimistic, bolstered by governmental support and initiatives aimed at promoting sustainable practices within the industry. This environment creates opportunities for companies like 3D Marine to capitalize on their established reputation while expanding their geographic presence.

Rationale Behind the Deal

The transaction has been thoughtfully structured by AXIO as a hybrid transfer, allowing Olivier Dalidec, in collaboration with investment bank SEVENSTONES, to achieve a key milestone while making a substantial reinvestment in the business. This strategic move also initiates the operational and capital transfer of the company to the two new General Managers, Samy Boubezari and Guillaume Labat, who joined in 2021 and 2022, respectively.

As a result of this reorganization, AXIO now holds over 40% of the company's capital. The development plan relies on three primary strategies: geographical expansion both domestically and internationally, an extension of the product catalog, and diversification of the customer base. To achieve these objectives, 3D Marine will leverage its foundational strengths while restructuring teams to implement a more proactive sales strategy and an optimized logistics organization to manage projected growth.

Investor Information

AXIO is an investment firm focused on acquiring and managing companies with high growth potential in various sectors. The firm's strategy emphasizes long-term value creation through hands-on operational involvement and strategic guidance. They have a track record of supporting portfolio companies in enhancing their competitive position in the marketplace.

The firm’s investment philosophy centers around building strong relationships with management teams to facilitate transformative growth. By focusing on operational efficiency and expanding market reach, AXIO seeks to maximize the performance and impact of its investments, making it a strategic partner for companies looking to scale.

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The transaction involving 3D Marine represents a promising investment opportunity for both AXIO and the company itself. With a solid foundation and established brand presence, the strategic realignment under new management is poised to enhance operational efficiency and drive significant growth. The well-structured deal highlights the company's ambitions, aligning with current market trends that favor recreational boating.

Furthermore, 3D Marine's competitive pricing strategy positions it favorably against rival firms, making it attractive to a broader customer base. The planned geographical expansion and product diversification initiatives indicate a proactive approach that should resonate well in the evolving maritime landscape.

Moreover, by securing stable leadership through its managerial transition, the firm mitigates risks associated with operational changes, potentially ensuring a smooth transition as they pursue their growth agenda. This calculated approach enhances confidence in the investment's viability.

Given these factors, this deal is likely to yield positive returns, positioning 3D Marine for robust long-term growth and resilience in an increasingly competitive market.

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