Aukro has acquired the Croatian auction platform Aukcije.hr, marking its first international acquisition and expanding its reach in the Central and Eastern European market.

Information on the Target

Aukro, one of the largest auction platforms in the Czech Republic, has recently marked a significant turning point in its history by successfully entering five new regions and making its first international acquisition. Following a period of instability post-acquisition by Bartou and colleagues, Aukro has undergone a remarkable transformation and is now positioned for growth. This auction site is particularly focused on expanding its services to countries that were once part of the Austro-Hungarian Empire, with a notable acquisition in Croatia.

In its latest move, Aukro has acquired Aukcije.hr, a Croatian auction platform established in 2006, which has become a prominent player in the Croatian and Slovenian markets. This acquisition not only strengthens Aukro's presence in the region but also enhances its offerings in key segments such as antiques, art, and collectibles, which are vital to its business strategy.

Industry Overview in Croatia

The auction industry in Croatia has experienced significant growth in recent years, driven by an increasing interest in online platforms among consumers and collectors alike. The popularity of auctions for both collecting and sel