Ilgulum is acquiring Silver Egg Technology through a tender offer to enhance its AI-driven marketing support capabilities and expand its services in the digital marketing sector.

Target Information

Ilgulum Co., Ltd. (TSE: 3690) has announced its plans to acquire Silver Egg Technology Co., Ltd. (TSE: 3961), a firm specializing in AI-driven marketing support tools, through a tender offer (TOB). Ilgulum operates primarily in the areas of digital advertising effectiveness measurement and support for e-commerce businesses. By integrating Silver Egg Technology, Ilgulum aims to broaden its capabilities in supporting its customers more effectively.

Industry Overview in Japan

Japan's digital marketing industry has experienced rapid growth, driven by the increasing adoption of technology and the rising importance of online presence for businesses. With the proliferation of e-commerce platforms, companies are increasingly relying on data-driven strategies to enhance their marketing efforts. The integration of AI tools is becoming essential for businesses looking to gain a competitive edge in this evolving landscape.

Moreover, e-commerce in Japan continues to thrive as consumers increasingly prefer the convenience of online shopping. According to recent studies, the e-commerce market in Japan is expected to grow stead