Assist Digital has acquired Dr. Schengber & Friends GmbH, enhancing its capabilities in community management and digital customer management services in Germany.

Information on the Target

Assist Digital, a distinguished European consulting and technology services firm specializing in Customer Experience, Data, and Artificial Intelligence, has announced its acquisition of Dr. Schengber & Friends GmbH (DSaF). DSaF is a leading German firm notable for its innovative approaches to Community Management and Digital Customer Management services. Following the acquisition, the DSaF management team, led by Managing Director Ingo Wostbrock, will remain actively involved to ensure continuity in client relations and further the company’s development.

Founded in 1999 by Prof. Dr. Ralf Schengber, a university professor of marketing at FH Münster with expertise in online consumer behavior and social media marketing, DSaF quickly established itself as a pioneer in community management and consumer interaction via digital channels. With a strong focus on omnichannel and digital services, DSaF has developed significant expertise in the German customer management landscape, offering a variety of proprietary AI-based solutions. Employing over 250 professionals in Münster and Essen, the company supports organizations in enhancing their service delivery and creating long-term value for their clients.

Industry Overview in Germany

The German customer management industry is experiencing transformative growth driven by digitalization and the increasing importance of enhancing customer experiences. Companies are investing significantly in technologies that pro