Ashridge Capital has invested approximately £1 million in Paleo Ridge, a leading UK premium raw dog food brand, to support its expansion efforts and enhance production capabilities in response to growing consumer demand for high-quality pet food.

Information on the target

Paleo Ridge is an award-winning premium raw dog food brand that has established itself as a leader in the UK market. The company has experienced significant growth since Ashridge Capital's initial investment in 2022, driven by its strong brand reputation and the high quality of its ethically sourced ingredients. Paleo Ridge is distinguished by its commitment to providing human-grade, organic, free-range, and grain-free products, ensuring high nutritional content without artificial additives. Notably, it is the only UK raw dog food company to hold the ISO 9001 accreditation, underscoring its dedication to quality and safety.

Over the past seven years, Paleo Ridge has successfully transitioned more than 20,000 customers to its raw dog food offerings, producing over 4 million meals that contribute to the health and happiness of dogs across the UK. The recent investment of approximately £1 million in growth capital will support the company's expansion efforts, particularly in its partnership with Sainsbury’s and the enhancement of its production capabilities.

Industry overview in the target’s specific country

The raw dog food sector is one of the fastest-growing segments within the pet food market in the UK, reflecting a broader trend towards premiumization and health-conscious choices among pet owners. The increase in pet ownership, pa