Information on the target
Pastacorp, a historic player in the transformation of durum wheat and the parent company of Lustucru, is embarking on a new chapter in its entrepreneurial journey. Following a structured family transition, Antony and Bernard Cohen-Skalli have become the majority shareholders of the Group, supported by GENEO Capital Entrepreneur through its GENEO Mezzanine fund, along with two long-term co-investors from Crédit Agricole: SOCADIF and C2AD. This operation allows for a reorganization of capital around operational management, ensuring the preservation of the company's family DNA while supporting the deployment of an ambitious industrial project focused on value creation, innovation, sustainable performance, and territorial impact.
As the second-largest pasta manufacturer in France, Pastacorp stands out with a leadership position across several complementary and growing segments, including dry pasta, fresh pasta, couscous, semolina, gnocchi, and quenelles. With an integrated industrial organization that includes a mill and three production sites entirely in France, the group processes over 110,000 tons of French durum wheat annually. Its balanced presence across national brands, private labels, out-of-home catering, B2B, and ethnic circuits reflects a robust, diversified model deeply rooted in the French agricultural value chain.
Industry overview in the target’s specific country
The Cookie, Cracker & Pasta Manufacturing industry in France is characterized by a strong emphasis on quality and sustainability, driven by consumer demand for healthier and more responsible food options. The sector has seen a significant shift towards organic and whole grain products, with manufacturers adapting their offerings to meet these evolving preferences. This trend is further supported by the French government's initiatives promoting local agriculture and sustainable practices, which have become increasingly important to consumers.
In recent years, the industry has experienced steady growth, bolstered by the rising popularity of pasta and related products in both retail and foodservice channels. France's rich agricultural heritage provides a solid foundation for the industry, with local wheat production ensuring high-quality raw materials. The integration of innovative production techniques and sustainable sourcing practices has allowed companies to enhance their operational efficiencies while minimizing their environmental impact.
Moreover, the COVID-19 pandemic has accelerated the shift towards e-commerce, with many manufacturers expanding their online presence to cater to changing consumer behaviors. This digital transformation has opened new avenues for growth, enabling companies to reach a broader audience and adapt to the increasing demand for convenience and accessibility in food purchasing.
As the industry continues to evolve, players are increasingly focusing on product innovation and diversification to capture market share. The emphasis on health and wellness, coupled with a comm…