Ghent-based retail startup Accurat raises €1 million to expand its data analytics platform across Europe.

Target Information

Accurat, a retail startup based in Ghent, has successfully completed a capital raise of €1 million. The company specializes in data analytics for brick-and-mortar stores and plans to utilize the funds to commercialize its data intelligence software across Europe. The Accurat platform leverages consumer location data and artificial intelligence to provide precise insights to retailers in the Benelux region, aiding them in making strategic decisions and improving their performance.

Currently, 80% of retail revenue still occurs in physical stores. Despite the continuous growth of e-commerce, consumers still prefer in-person purchases. However, measuring this channel's success has been challenging—until now. With the Accurat platform, retailers can conduct in-depth analyses of various aspects of their physical locations. This includes understanding customer profiles, conducting competitive comparisons, determining site locations for new establishments, and measuring the effectiveness of marketing campaigns.

Industry Overview in Belgium

The retail sector in Belgium is experiencing significant transformation, propelled by the dual realities of e-commerce growth and a persistent preference for in-store shopping. Data-driven decision-making is increasingly becoming a