Information on the Target

Amethis has acquired a minority stake in BBI, a leading data management consulting firm in the MENA region. Established in 2009, BBI specializes in helping its clients organize, analyze, and leverage their data to enhance decision-making processes. With over 15 years of experience, the firm has established itself as a frontrunner in its field, providing state-of-the-art technology solutions across various sectors within major markets, including Egypt, Saudi Arabia, and the United Arab Emirates.

This partnership aims to broaden BBI's geographical and sectoral reach while expanding its service offerings. Hany Madkour, founder and CEO of BBI, expressed gratitude to Amethis for their confidence in BBI's vision of becoming the most innovative company in the region, focusing on comprehensive data and AI solutions.

Industry Overview in the Target’s Specific Country

The data management and analytics industry in the MENA region is witnessing substantial growth, driven by the increasing importance of data-driven decision-making across all sectors. Countries like Egypt, Saudi Arabia, and the UAE are heavily investing in digital transformation initiatives, creating a ripe market for data management services.

In Saudi Arabia, the government's Vision 2030 initiative includes a roadmap for advancing data technologies and fostering a vibrant digital economy, significantly boosting demand for data management solutions. Similarly, the UAE is continuously enhancing its digital infrastructure, aiming to be a global hub for innovation and technology.

With rising data volumes and complexity comes the need for robust data management strategies. Companies are increasingly recognizing the value of their data as it becomes essential for operational efficiency and competitive advantage. Consequently, the demand for consulting services in data management is expected to rise steadily.

The Rationale Behind the Deal

This investment represents a strategic move by Amethis to support BBI's ambitious expansion plans. By leveraging its network and resources, Amethis aims to help BBI innovate and enhance its service offerings while strengthening its market position. This investment aligns with Amethis' goal of supporting promising mid-sized enterprises in Africa and the MENA region.

Information about the Investor

Founded by Luc Rigouzzo and Laurent Demey, Amethis is an investment fund manager focusing on African markets, boasting over €1 billion in assets under management. With a diverse portfolio across multiple sectors, Amethis actively provides growth capital to mid-sized champions while fostering their long-term development.

With offices in Paris, Abidjan, Casablanca, Nairobi, Cairo, and Luxembourg, Amethis has built a robust team of over 50 experienced professionals who possess profound regional and sectoral expertise. Their commitment to supporting innovative businesses makes them a key player in the investment landscape.

View of Dealert

In my view, Amethis' investment in BBI appears to be a commendable move, reflecting a well-considered strategy in a promising sector. BBI's established reputation and extensive experience position it well to capitalize on the burgeoning demand for data management solutions across the MENA region.

The firm’s focus on innovation and partnerships is essential as businesses increasingly seek sophisticated data solutions. By investing in talent and enhancing their technological capabilities, BBI is well-equipped to meet the rising expectations of its clients.

Additionally, Amethis brings not only capital but also strategic support, which can further catalyze BBI's growth trajectory. This partnership could lead to significant advancements in the way enterprises in the region utilize data, making it a potentially lucrative investment for Amethis.

Overall, the investment appears to be aligned with current market trends, suggesting that this collaboration has the potential to yield substantial returns for both parties while significantly impacting the data management landscape in the MENA region.

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