Alpine Software Group has announced its acquisition of PlayHQ, a leading Australian sports management software provider, signifying a strategic investment aimed at expanding PlayHQ's global reach and enhancing community sports engagement.

Information on the Target

PlayHQ, headquartered in Melbourne, Australia, is a leading software provider specializing in registration, administration, and game-day experiences for the sports sector. With a robust platform that serves nine sports, including managing functions for some of the top national governing bodies such as AFL, Basketball Australia, Cricket Australia, and Netball Australia, PlayHQ has solidified its role as the digital backbone of community sport in Australia. To date, the company has processed over 11 million registrations and scheduled more than 3.1 million games, showcasing its extensive reach within the sports community.

Industry Overview in Australia

Australia boasts a vibrant sports industry, which serves as a cultural cornerstone and promotes a strong sense of community engagement. Community sports participation is significant, with millions of Australians involved in various sporting activities. The continued growth of digital technology has transformed how sports organizations operate, presenting greater opportunities for software solutions that streamline operations and enhance engagement amongst stakeholders.

The sports technology sector in Australia is characterized by innovation, with companies increasingly adopting technology to simplify administrative processes, enha

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Alpine Software Group (ASG)

invested in

PlayHQ

in 2025

in a Other deal

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