Alicorp has acquired 100% of Jabonería Wilson, enhancing its market presence in Ecuador and expanding its operations in the region.

Information on the Target

Alicorp, a leading multinational based in Peru known for its brands such as Don Vittorio, Alacena, and Sapolio, has acquired 100% of the shares of Jabonería Wilson, a historic Ecuadorian company with over 80 years in the home care and cleaning market. This strategic acquisition reinforces Alicorp's market presence and expands its operational footprint in Ecuador, furthering its commitment to growth in the region.

Founded in 1945 by Francisco Nussbaum, Jabonería Wilson has grown from a small family business into a key player in Ecuador's market with renowned brands like El Macho, Lava, Gol, Cierto, and Misty. As of May 2025, the company employed 389 individuals at its production facility in Calacalí, Quito. Jabonería Wilson has been a pioneer in sustainability, earning Carbon Neutral certification through initiatives such as transitioning from diesel to LPG and utilizing recyclable packaging. In 2024, the company's sales reached approximately USD 87 million, reflecting its established presence in nine out of ten Ecuadorian households.

Industry Overview in Ecuador

The consumer goods sector in Ecuador has shown robust growth, with increasing demand for household and personal care products. The local market remains receptive to innovation and sustainability, which