Agrolimen has acquired Ollie, a leading provider of human-grade pet food, to enhance its portfolio in the pet care sector and capitalize on the growing demand for high-quality, health-focused products in the pet food market.

Information on the target

Ollie is a leading provider of human-grade pet food, established with the mission to redefine the pet food category by prioritizing health and wellness for dogs. Founded in 2016, the company has successfully positioned itself at the intersection of two significant market trends: the increasing humanization of pets and the rise of direct-to-consumer (DTC) shopping experiences. By offering fresh, high-quality ingredients and personalized meal plans delivered directly to consumers, Ollie has transformed the pet feeding experience into a more engaging and trustworthy process for pet owners.

Since its inception, Ollie has focused on building a brand that resonates with pet parents, emphasizing transparency in its supply chain and the nutritional standards of its products. The company has grown rapidly, achieving over $250 million in revenue and establishing a loyal customer base that values the health benefits of its offerings. This growth has been supported by strategic partnerships with retail giants such as Petco, expanding its reach beyond the DTC model.

Industry overview in the target’s specific country

The pet food industry in the United States has experienced significant transformation over the past decade, driven by changing consumer preferences and a growing focus on pet health and wellness. As pets increasingly become integral members of the family, owners are seeking higher quality food options that