21 Centrale Partners completed an MBO of SFTF Interflora, strengthening the company's e-commerce capabilities in the leading French floral market.

Target Information

Interflora, a prominent brand in the French floral market, is operated by SFTF Interflora. The company boasts a robust network of over 5,200 affiliated florists, processing approximately 1.8 million orders annually. This extensive reach has enabled Interflora to achieve a turnover exceeding €100 million, establishing it as a leader in its sector.

Industry Overview in France

The floral industry in France is characterized by a blend of traditional and modern retail practices, with an increasing emphasis on e-commerce solutions. With a rich cultural appreciation for flowers, the market sustains a high demand for floral arrangements across various occasions such as weddings, funerals, and everyday gifting.

In recent years, the industry has experienced significant growth, fueled by the rise of online shopping and technological advancements that facilitate easier acces