At Home has successfully secured 18 billion KRW in Series A funding, supported by notable investors, to strengthen its product portfolio and accelerate global market expansion.

Target Company Overview

At Home, a home lifestyle solutions company, has successfully closed a Series A funding round worth 18 billion KRW. Founded in 2018, this marks the company's first investment round since its inception. Notable investors in this round include Korea Investment Partners, Shinhan Ventures, and Hana Ventures.

The company operates under the motto of solving hidden problems in customers' daily lives. With expectations to surpass 100 billion KRW in annual sales in 2024, At Home is on track to achieve its highest-ever performance since establishment. The brand portfolio includes innovative electronic appliances like 'Minix', designed with compact sizes and minimalist aesthetics, and the home aesthetic brand 'THOME', which delivers professional skincare experiences at home. Additionally, the brand 'Proteeone' offers high-quality protein products, catering to everyday consumer needs.

Industry Overview in South Korea

The home lifestyle solutions industry in South Korea is experiencing robust growth, driven by increasing consumer demand for innovative and efficient household products. Factors suc