Bind has secured a 4 billion KRW Series A investment for its men’s fashion platform Asler, supported by prominent investors and aimed at transforming shopping experiences for men aged 30 to 40.

Target Company Overview

Bind, the operator of the men’s fashion e-commerce platform ‘Asler’ tailored for men in their 30s and 40s, has successfully raised 4 billion KRW in a Series A investment round. This funding round saw participation from notable investors including Kakao Ventures, Fast Ventures, Base Ventures, D.CAMP, and Dasung Ventures. Asler has received commendation for its unique operational capabilities in the growing market for middle-aged men’s fashion.

Target Company's Offerings

Asler aims to facilitate reasonable shopping experiences for men in their 30s and 40s. The platform offers prices more affordable than traditional outlets and an intuitive user experience, helping men discover their personal style. It features specialized sections catering to key interests of this demographic, such as golf, outdoor activities, sports, and luxury brands, thereby enhancing men’s shopping experiences. Currently, Asler boasts over 600 brands including casual, formal, and outdoor apparel.

Industry Overview

The men’s fashion sector for ages 30 to 40 is evolving. Traditionally, this demographic has faced limited online options and a brand landscape dominated by department stores. The transition to online shopping has been gradual, resulting in a market that r