Qrestec Co., Ltd. is acquiring Hep Promotions to enhance its event management capabilities and capitalize on synergies in the growing Japanese event management industry.

Target Company Overview

Qrestec Co., Ltd. (Ticker: 7812) is a renowned company that specializes in document creation, including user manuals and instructions. As part of its strategy to differentiate itself in the market, Qrestec aims to enhance its event planning and management division, which is fundamental to its upstream business that involves market research and document production. With the intention to solidify its position in the industry, Qrestec has taken a significant step by acquiring Hep Promotions, a reputable event planning, setup, and execution company based in Kitakyushu.

Hep Promotions not only provides event planning and execution but also offers services in creating and managing exhibitions and crowd-pulling events. The comprehensive nature of their service offering—ranging from soft solutions to hard installations—makes them an attractive acquisition target for Qrestec, as it allows for the integration of their customer base and service portfolio.

Industry Overview in Japan

The event management industry in Japan is experiencing robust growth, driven by a rising demand for professional event planning and management services. The sector has significantly evolved due to technological advancements and the