01Booster has invested in Yamap Inc. to support its growth in Japan's burgeoning outdoor recreation market.
Target Company Overview
Yamap Inc., headquartered in Fukuoka, Japan, provides innovative web services and smartphone applications specifically designed for outdoor activities and mountain climbing. The company develops and operates several key platforms including the YAMAP app for climbing enthusiasts, the YAMAP Gears app for outdoor equipment, and the YAMAP Events app that facilitates community events related to outdoor sports. Additionally, Yamap runs a media platform catering to nature lovers called .HYAKKEI and markets outdoor insurance under the name YAMAP Outdoor Insurance.
Industry Overview in Japan
The outdoor recreation industry in Japan has witnessed significant growth in recent years, driven by a growing interest in health and fitness as well as a desire to connect with nature. The rise in popularity of hiking and mountain climbing among urban populations has expanded the market for outdoor products and services.
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Japan’s mountainous terrain and rich natural heritage make it an ideal location for outdoor enthusiasts. Climbing opportunities are abundant, attracting both locals and tourists. This
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