Advantage Advisors has entered into a business partnership with Asante to enhance its business strategies, alongside underwriter agreements for convertible bonds aimed at supporting Asante's growth.

Target Information

Advantage Advisors Co., Ltd. (hereafter referred to as 'the Company') has reached an agreement with a special purpose vehicle funded by the Company to underwrite uncollateralized convertible bonds with attached stock acquisition rights and stock acquisition rights issued by Asante Co., Ltd. (hereafter referred to as 'Asante') through a third-party allocation. Additionally, the Company has signed a business partnership agreement (hereafter referred to as 'the Business Partnership Agreement') with Asante to provide various plans and execution support aimed at promoting the company's further growth.

The Asante Group offers a range of house maintenance services, including termite prevention, moisture control, and earthquake countermeasures for existing wooden single-family homes, along with pest and rodent control services for corporate-owned properties such as hotels, office buildings, and restaurants. Asante is the industry leader in domestic sales related to termite prevention. This year marks the company's 50th anniversary, during which it aims to transform its vision to 'extend the lifespan of wooden houses and enhance employee well-being while protecting the environment, becoming the most trusted company by customers and society.' This strategic partnership with the Company is a key step in achieving this vision.

Industry Overview

Japan's pest control and house maintenance industry has seen substantial growth over the past few years, driven by increasing awareness of health and safety, environmental sustainability, and the longe