Novalus Inc. successfully raised 120 million yen through third-party share allocations to enhance its battery-powered IoT solutions development, attracting significant backing from Nippon Life Capital and Mizuho Capital.

Target Company Overview

Novalus Inc. is a pioneering company engaged in the development, manufacturing, and sales of battery-powered IoT solutions, specifically its flagship product, MaBeee. Founded in August 2015 by Mr. Okabe, a veteran from a major precision machinery manufacturer, Novalus has made significant strides in the IoT sector. The company focuses on innovative and adaptable solutions that leverage the agility of startups to penetrate new areas of business that larger manufacturers often find difficult to enter.

Since its inception, Novalus has received support in corporate strategy, finance, and marketing, enabling it to effectively navigate the complex landscape of business development. Within just under a year, the company successfully secured over 100 million yen in funding, highlighting its potential for rapid growth and impact in the technology marketplace.

Industry Overview in Japan

The Internet of Things (IoT) industry in Japan is experiencing significant expansion as demand for smart solutions escalates across various sectors. With a strong technological foundation and a robust manufacturi