Onion Warehouse, a growing jewelry collection brand in China, has successfully raised nearly 10 million yuan in angel funding led by Gaozhang Capital to support its expansion and product development.
Target Overview
The target company, '洋葱仓库' (Onion Warehouse), is a jewelry collection brand that recently secured an angel round financing of nearly 10 million yuan. The investment was led by 高樟资本 (Gaozhang Capital), with further assistance from 远识资本 (Yuan Shi Capital) serving as the exclusive financial advisor. The funds raised are earmarked for store expansion and product development initiatives to enhance their market presence.
Onion Warehouse aims to create unique and stylish accessory collection stores that resonate with customers, specifically targeting the younger demographic who appreciate fashionable and trendy items. The brand's concept revolves around a curated shopping experience that focuses on personal expression through jewelry.
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Industry Overview in China
The jewelry industry in China has seen significant growth in recent years, driven by rising disposable incomes and an increasing appreciation for branded products among consumers.
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