Helen's, a bar lounge chain known as the 'Nighttime Starbucks,' has completed a $33 million funding round led by Heiyi Capital to accelerate its expansion in China's booming nightlife market.

Target Information

Helen's, a chain of bar lounges widely referred to as the "Nighttime Starbucks," has recently secured $33 million in funding, marking its first financing round in the private market. The investment was led by Heiyi Capital, a new consumption fund, with participation from China International Capital Corporation.

Founded over ten years ago, Helen's has established a strong cash flow and demonstrates a rapid growth trajectory, operating entirely under a direct management model. This financing represents both a significant milestone and a final opportunity to attract external investment for the brand, which has not previously sought outside funding.

Industry Overview in China

The Chinese liquor consumption market is valued at hundreds of billions of yuan, comprised of approximately 100,000 establishments; however, the industry is high