Target Information

Jet Investment Group has agreed to acquire a controlling stake in Náš Chléb, a prominent Czech company specializing in the production and sales of quality artisan bread, pastries, delicacies, and a variety of confectionery products. Established over 25 years ago, Náš Chléb operates a network of 124 retail outlets across the Czech Republic, with a strong emphasis on fresh and locally sourced food. In 2024, the company reported consolidated sales of approximately 450 million Czech crowns and currently employs nearly 700 individuals.

The Náš Chléb bakery, located in Jablonec nad Nisou, produces up to 190 million pieces of bread annually, focusing on traditional craftsmanship and quality raw materials. The retail network promotes three distinct concepts: Náš Chléb - Vaše pekárna, which highlights classic bakery items and complementary products; Náš Grunt, featuring local goods from small Czech suppliers; and Sklizeno, dedicated to high-quality organic foods.

Industry Overview in the Czech Republic

The food industry in the Czech Republic is currently undergoing significant transformation due to changing consumer preferences. Recent market analyses indicate a substantial shift towards healthier eating habits and a preference for less processed foods. According to the Voice of the Consumer 2025 report by PwC, 60% of consumers are increasingly wary of ultra-processed products and are actively seeking alternatives at non-traditional points of sale, including local producers and farmers' markets.

Furthermore, the demand for quality food has been growing as consumers exhibit greater awareness regarding the sourcing and branding of their food items. As competition intensifies among food retailers, businesses that can offer both quality and local authenticity are likely to thrive. Companies that listen to consumer demands and adapt their offerings accordingly are positioned to capture this evolving market.

In recent years, Náš Chléb has embraced these consumer trends, experiencing an average annual revenue increase of 20% since 2020. This growth can be attributed to a successful rebranding initiative, a strategic focus on higher value-added products, and an expanding retail network that adds over ten new outlets per year. Such developments suggest that the company is well-aligned with the current market environment.

Additionally, the acquisition of the Náš grunt brand in 2024, together with the recent purchase of the Sklizeno brand announced in March 2025, underlines Náš Chléb's aggressive growth strategy. This trend further emphasizes the company’s ability to diversify its offerings and strengthen its market presence.

Rationale Behind the Deal

The primary motivation for Jet Investment's acquisition of Náš Chléb stems from a recognition of the company's strong growth potential and alignment with changing consumer behaviors. Marek Večeř, Project Director at Jet Investment, remarked on the importance of quality and origin in food purchasing decisions, highlighting Náš Chléb's responsiveness to market demands. Jet Investment aims to leverage its expertise to enhance Náš Chléb’s market position through organic growth and possible further acquisitions.

Moreover, the food sector aligns with Jet Investment's long-term strategy and investment focus, making this acquisition a strategic move to capitalize on a dynamically growing industry. The partnership is expected to support Náš Chléb's ambitions while diversifying the Jet 3 private equity fund’s portfolio.

Information About the Investor

Jet Investment is a prominent investment firm known for its focus on acquiring and enhancing shares in dynamically growing companies across various sectors. The firm has a robust operational strategy to support businesses in reaching their full potential through both financial backing and strategic guidance. The entry into Náš Chléb represents Jet Investment's fourth investment through its Jet 3 private equity fund, which also includes companies like Fiberpreg, LIKOV, and Plastiwell International.

Marek Malík, managing partner at Jet Investment, believes that the acquisition presents an opportunity to bolster operations within the food industry. Jet Investment has consistently pursued investments in sectors characterized by strong growth opportunities and market potential, reinforcing its commitment to facilitate sustainable business development.

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The acquisition of Náš Chléb by Jet Investment presents a compelling opportunity for both parties involved. The current market trends reflect a growing consumer preference for quality food products, and Náš Chléb is well-positioned to capitalize on this shift. With an established track record of growth and a strategic focus on quality products, Náš Chléb has demonstrated its ability to thrive in a competitive landscape.

Furthermore, Jet Investment brings significant experience and operational expertise that can enhance Náš Chléb's growth trajectory. The acquisition is likely to provide the necessary resources and support to expand both the brand's reach and product offerings. This partnership could lead to strengthened market positioning and increased revenue streams.

While there are inherent risks in any acquisition, the fit between Jet Investment’s strategy and Náš Chléb’s operational model suggests that this investment could yield significant returns. The ongoing trend towards healthy eating and local sourcing further strengthens the argument for this being a strategically sound decision.

Overall, provided that management remains committed to maintaining quality and adapting to consumer preferences, this acquisition appears to be a solid investment that has the potential to drive substantial growth for both Jet Investment and Náš Chléb.

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