Target Company Overview

Actuals is a Dutch fintech company dedicated to assisting financial teams in seamlessly processing millions of transactions. The company's innovative software platform serves as an intelligent layer that bridges existing systems, automating the matching and verification of transactions while ensuring comprehensive audit trails. This technology not only rectifies discrepancies in real-time but also facilitates swift closing processes, minimizes revenue leakage, and instills greater confidence in financial teams, allowing them to focus on deriving insights rather than managing spreadsheets. Actuals has gained the trust of leading e-commerce platforms and marketplaces across Europe and North America as their central source of truth for scalable and error-free financial processes.

Industry Overview in The Netherlands

The fintech landscape in the Netherlands is characterized by rapid technological advancements and increasing demand for automation in financial processes, particularly within e-commerce, mobility, and marketplace sectors. These sectors witness millions of transactions daily, creating a pressing need for integrated financial ecosystems that can manage and reconcile diverse data from various sources.

As organizations scale, they encounter challenges related to traditional Enterprise Resource Planning (ERP) and accounting systems, which struggle to keep pace with the influx of transactional data. This disconnect intensifies the workload on financial teams as they invest substantial time in error detection and correction, leading to inefficiencies, prolonged closure cycles, and increased stress during audits.

Moreover, regulatory pressures are rising, with external auditors increasingly demanding detailed transaction-level information, further underscoring the necessity for robust and scalable financial infrastructures. The demand for innovative fintech solutions capable of addressing these challenges has never been greater.

In this dynamic market, the necessity for automation and efficiency in financial operations is paramount, creating fertile ground for solutions like those offered by Actuals to thrive.

Rationale Behind the Deal

The decision to secure a €3 million Series A funding from Holland Capital stems from the urgent need for enhanced financial process automation within the e-commerce and marketplace domains. With transaction volumes skyrocketing, financial teams are under immense pressure to expedite automation efforts to facilitate strategic decision-making. The investment will enable Actuals to accelerate product development and support its international expansion, responding directly to the pressing demands of the market.

Peter Engel, CEO and co-founder of Actuals, emphasized the mission of the company to resolve the inefficiencies faced by financial teams. He noted that partnering with leading brands has highlighted the substantial market need for added value beyond existing ERP and accounting systems, and this investment will enable the company to meet those demands effectively.

Investor Information

Holland Capital is a well-established investment firm with over 40 years of experience, focusing on promising Dutch and German MKB enterprises with growth ambitions. The firm adopts a responsible and successful investment strategy and emphasizes strong, sustainable relationships with the management teams of its portfolio companies. With a presence in Amsterdam and Düsseldorf and specialized teams concentrating on sectors such as Healthcare, Technology, and AgriFood-Tech, Holland Capital is adept at identifying opportunities and driving growth through its extensive network.

Jorg van der Heijden, Partner at Holland Capital, articulated the firm’s belief in Actuals, as it effectively addresses a significant and growing issue with proven technology and rich domain expertise, complemented by a clear path for international growth.

View of Dealert

From an analytical perspective, the investment in Actuals by Holland Capital represents a strategic move that is poised for success. The company's software addresses a critical gap in the financial process ecosystem, particularly as transaction volumes continue to increase in the fast-paced environments of e-commerce and marketplaces.

Moreover, the market readiness for automation solutions bolsters the viability of Actuals' offering. As financial teams transition from manual processes to automated systems, the potential for increased efficiency and responsiveness in financial operations positions Actuals favorably for future growth.

Additionally, with regulatory demands becoming more stringent, the ability of Actuals to provide detailed transaction-level information through its platform presents a compelling value proposition. This capability not only mitigates risk for financial teams but also enhances their operational effectiveness.

In conclusion, the investment by Holland Capital in Actuals seems to be a promising and strategically sound decision, likely resulting in a fortified market position and accelerated growth trajectory in the fintech space.

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