Zubr Capital has invested in Larixon Classifieds, a leading holding company managing various successful classified platforms across emerging markets, aiming to enhance growth and digital engagement in local economies.

Target Information

Zubr Capital has announced a strategic investment in Larixon Classifieds, a prominent holding company that operates several successful classified platforms across emerging markets. Larixon Classifieds is renowned for its flagship platform Bazaraki.com, which holds the title of the largest classified site in Cyprus. Additionally, it manages platforms such as Unegiu.mn in Mongolia, Somon.tj in Tajikistan, Pin.tt in Trinidad and Tobago, and JaCars.net, a car classified site in Jamaica. This diverse portfolio of online classifieds is poised for growth in various markets where Larixon is present.

The company aims to maintain its status as the most visited local website and the most popular mobile application within the fast-evolving international classifieds market. With escalating internet access and mobile device usage, Larixon Classifieds is positioned to capitalize effectively on these trends, driving both user engagement and economic interaction within local communities.

Industry Overview in Emerging Markets

The global classifieds market is currently undergoing rapid transformation, with expectations of reaching a total value exceeding $382 billion USD by the year 2030, a significant increase from the anticipated $81 billion US