Zirtual has acquired the virtual assistant division of Virtual Gurus, enhancing its service capabilities and expanding its market presence in Canada.

Target Information

Zirtual, a leading provider of virtual assistant services, has successfully expanded its offerings by acquiring the virtual assistant division of Calgary-based Virtual Gurus. Known for its proprietary AI technology, Virtual Gurus was recognized as the top virtual assistant company in North America by Clutch and has been listed twice among Canada's Top Growing Companies by The Globe and Mail. The integration of Virtual Gurus into Zirtual enhances the company's talent pool, bringing in a dedicated team of virtual assistants from both the U.S. and Canada, a loyal client base, and a wide range of specialized services.

This strategic acquisition positions Zirtual not only to strengthen its presence in the competitive virtual assistant market but also to foster a commitment to purpose-driven employment. Virtual Gurus has a strong track record of creating meaningful earning opportunities for underrepresented communities, aligning with Zirtual’s mission of delivering exceptional service while promoting diversity and inclusion within the workforce.

Industry Overview in Canada

The virtual assistant industry in Canada is experiencing robust growth, driven by the increasing demand for flexible, cost-effective support services among businesses. With a shift towards remote work and digital operations, the need