Matari, a startup focusing on high-end Korean beverages, has secured pre-seed investment from ZDVC to enhance its brand and market presence.

Target Information

The F&B brand Matari has announced that it has secured pre-seed funding from ZDVC, though the investment amount remains undisclosed. Established as a startup that reinterprets traditional Korean culture with a modern sensibility, Matari aims to penetrate the global high-end market. Its initial venture involves the contemporary restoration of fine traditional alcoholic beverages from Korea’s historical records, targeting an upscale clientele.

Matari is focused on offering a differentiated high-end hospitality experience grounded in traditional Korean culinary practices. The brand seeks to redefine the standards for luxury Korean beverages suitable for pairing with Korean fine dining, emphasizing the aesthetic and identity of Korea in the global fine dining and hotel sectors.

Industry Overview in South Korea

The food and beverage industry in South Korea is experiencing significant growth, particularly in the premium segment. As global consumer interest in authentic and high-quality products rises, brands that can successfully marry traditional