VTION, a consumer intelligence platform, raised $1.3 million in a Pre-Series A round led by YourNest Venture Capital to expand its operations and enhance data-driven marketing solutions.

Information on the Target

VTION is a consumer intelligence platform established to address the need for understanding consumer behavior through transparent and consumer-consented data collection. Founded by Manoj Dawane, who holds two patents in India and the US, the company employs a proprietary methodology that recruits a consumer panel reflective of the overall population. This statistically accurate panel is essential for gathering consented data, ensuring individual privacy while producing crucial market insights.

Since commencing its operations in September 2020, VTION has introduced four critical product lines tailored to aid businesses in planning, activating, and measuring the effectiveness of their marketing campaigns. The company has successfully assisted over 15 organizations across various sectors, including Consumer Packaged Goods (CPG) and e-commerce, leading to enhanced marketing return on investment (ROI). Notably, VTION boasts a retention rate exceeding 90%, underscoring the high quality and effectiveness of its services.

Industry Overview in India

India's digital landscape has experienced rapid transformation, with a burgeoning number of smartphone users exceeding six billion globally. As businesses increasingly recognize the necessity of real-time consumer i