YouGov acquired Yabble for $10 million NZD to enhance its data capabilities and integrate innovative market research technology, including the newly launched AI product Hey Yabble.

Information on the Target

Yabble is revolutionizing the insights industry by introducing a direct-to-consumer model that significantly alters the traditional methods brands have historically relied upon for gathering feedback and opinion data. This innovative approach addresses the inefficiencies of outdated practices that are often slow and costly.

The Yabble SaaS platform empowers brands to engage directly with both current customers and potential ones, thereby delivering a comprehensive understanding of market dynamics. The platform offers robust tools for various market research applications, including one-off surveys, qualitative recruitment, UX/UI testing, and the management of customer communities and voice of customer initiatives. Recently, Yabble unveiled its first AI-driven product, Hey Yabble, which simplifies data analysis by transforming unstructured, open-ended responses into actionable insights with remarkable accuracy.

Industry Overview in the Target's Specific Country

The insights industry in New Zealand is evolving rapidly, driven by advancements in technology and a growing emphasis on real-time data collection. As businesses incr