Yoobic has acquired French SaaS provider Simplifield to enhance its market position and broaden its digital retail solutions, reinforcing its global expansion strategy.

Target Information

Yoobic, a rapidly-growing technology company specializing in optimizing field team performance, has announced its acquisition of the French company Simplifield. Simplifield is a SaaS platform focused on retail operations management. This strategic transaction reinforces Yoobic's status as a global leader in digital solutions for retail, significantly expanding its presence in both Europe and North America.

Founded in Paris in 2013, Simplifield has established itself as a prominent player in the digitization of commercial execution processes for brands and retailers. Its platform, utilized by major international groups including LVMH, centralizes communication, streamlines operational execution, and accelerates decision-making at all organizational levels. With a substantial footprint in the luxury, cosmetics, and food service sectors, Simplifield has grown in Europe and North America, assisting multi-site networks in navigating the challenges of post-COVID digital transformation.

Industry Overview in France

The retail technology sector in France is undergoing rapid transformation, with digital solutions increasingly becoming essential for maintaining competitive advantage. Retailers are leveraging technology to en