Yellow Pages Group acquires the 411.ca brand and equity stake in 411 Local Search Corp. to enhance its market position in Canada's local search industry.
Target Information
Yellow Pages Group (YPG) is the leading media and marketing solutions provider in Canada, connecting consumers and businesses through its robust network of print, digital, and mobile platforms. The company aims to facilitate informed consumer decisions, helping individuals find the services they need anytime, anywhere. YPG operates renowned properties such as the Yellow Pages directories, YellowPages.ca, and Canada411.ca, and is indirectly owned by Yellow Media Inc.
In contrast, 411.ca is recognized as Canada's leading pure online local search engine, attracting over 2 million users monthly. The platform features an extensive array of over 1.5 million local business listings, enabling businesses to enhance their reach through cost-effective advertising solutions. Owned by 411 Local Search Corp., the company operates from its offices in Toronto and Montreal.
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Industry Overview in Canada
The local search engine market in Canada has experienced significant growth, with an increasing number of consumers relying on online platforms to connect with local businesses. This shift highlights a broader trend of businesses ad
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