Climb Online, a digital marketing agency founded by Mark Wright, has been acquired by xDNA Group to enhance its service offerings and expand its market presence.

Target Company Overview

Climb Online, a digital marketing firm established in 2015 by 'The Apprentice' winner Mark Wright, has built a reputation as a trusted provider of digital marketing services across various sectors. The company operates under a 50:50 shareholding structure, with Mark Wright's Wrighton Investments Ltd and Lord Alan Sugar's Amsvest Limited jointly holding ownership. This collaboration was established following Mark Wright's victory on the 2014 BBC business program, 'The Apprentice'.

Over the years, Climb Online has cultivated a robust portfolio of high-profile clients, including TikTok, CV Library, and Groupon. The firm has attracted significant interest from potential buyers, especially within the UK, ultimately leading to its acquisition by xDNA Group.

Industry Overview

The digital marketing industry in the UK has experienced remarkable growth, driven by increasing digital engagement and the need for businesses to establish a strong online presen