X-kom has signed an investment agreement to acquire Neonet, aiming to strengthen its market presence and enhance e-commerce capabilities while aiding Neonet's restructuring process.

Information on the Target

X-kom, a leader in consumer electronics and computer sales in Poland, has signed an investment agreement to acquire Neonet, a retail chain with approximately 200 physical stores. Neonet has faced financial difficulties and was undergoing a restructuring process for several years. This acquisition is expected to assist in concluding that process while simultaneously strengthening X-kom's presence in the stationary market, particularly in smaller and medium-sized cities where Neonet operates.

The combination of X-kom and Neonet is poised to create a formidable player in the RTV, AGD, and consumer electronics retail sector, enhancing the competitiveness of both entities in a challenging marketplace.

Industry Overview in Poland

The retail industry in Poland has experienced significant growth in recent years, with a strong inclination towards digital transformation. As consumers increa