WPP plc has acquired InfoSum, a leading data collaboration platform, to enhance its marketing solutions with advanced AI capabilities.

Target Information

InfoSum is recognized as the leading data collaboration platform globally, providing innovative solutions that empower marketers. By facilitating secure and efficient data environments, InfoSum enables organizations to execute advanced marketing strategies with federated learning. Their technology not only allows for rapid scaling of custom AI models but also accelerates the onboarding of data for enhanced decision-making capabilities.

The integration of InfoSum’s capabilities with WPP’s Open platform is set to enable clients to fully leverage their customer data, utilizing cutting-edge artificial intelligence to unlock valuable insights and drive informed marketing decisions.

Industry Overview in the United Kingdom

The digital marketing industry in the United Kingdom is continuously evolving, characterized by the increasing importance of data privacy and security. Regulatory measures such as GDPR have heightened the demand for solution