Rainier Partners and Wilmar, LLC have acquired EZRED, enhancing Wilmar's automotive aftermarket tool offerings and positioning them for growth in the professional segment.

Target Overview

EZRED is a leading designer, manufacturer, and distributor of automotive aftermarket tools, lighting, and tool organization products. Founded in 1966 and headquartered in Denville, New Jersey, the company has built a robust reputation by consistently delivering innovative solutions to both professional and consumer markets. With nearly 60 years of experience, EZRED is committed to providing high-quality products and exceptional service to its partners worldwide.

The company’s product portfolio includes specialty hand tools, tool organizers, LED flashlights, and work lights. EZRED aims to enhance user experience by focusing on advanced design and engineering, ensuring that their offerings meet the needs of automotive professionals and consumers alike.

Industry Overview in the United States

The automotive aftermarket industry in the United States is a significant and growing market, driven by the increasing number of vehicles on the road and the demand for quality parts a